concepts · tweet · 1 min
AI Native Vertical SaaS Building Framework
GREG ISENBERG · Feb 25, 2026
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how to build an ai native vertical saas in the claude cowork era: 1. pick a sub-niche inside a large, profitable market 2. map one recurring workflow that drives revenue or saves time 3. write the workflow step-by-step like you’re training an intern 4. separate mechanical steps from judgment calls 5. connect claude to the actual stack: crm, sheets, inbox, slides, contracts 6. remove exports and copy-paste from the process 7. collapse raw data → reasoning → finished output into one session 8. store every output so context compounds over time 9. turn your best prompts into named, reusable commands 10. build memory around the niche (not generic instructions) 11. package the result as a finished outcome 12. price per report, per memo, per meeting, per deliverable 13. publish the workflow collapsing in real time for distribution 14. use organic traction as signal before running paid ads 15. expand into adjacent workflows inside the same vertical 16. layer governance and approvals where required 17. become the default operating layer for that sub niche 18. repeat the model in the next vertical once memory and distribution compound 19. good times claude can now sit inside real enterprise tools: – google workspace – excel + powerpoint – crm systems – prospecting tools like apollo + clay – traffic data like similarweb – contracts via docusign - etc etc that means the model sees the full workflow the opportunity for you find a niche. collapse a workflow. package the outcome. own the memory. expand from there. that’s how ai native saas gets built now it's a wonderful time to be building
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Claude
@claudeai
Feb 24
Introducing Cowork and plugin updates that help enterprises customize Claude for better collaboration with every team.